Best overall
New Balance Fresh Foam X 1080v15
A new supercritical foam makes the 1080 lighter, softer and livelier.
For most people the New Balance Fresh Foam X 1080v15 is the right buy: 84/100, the highest score in this category, at €118. The biggest 1080 update in years: a new supercritical foam makes it lighter, softer and livelier. The forefoot is still narrow and stability is limited.
Our picks
Best overall
A new supercritical foam makes the 1080 lighter, softer and livelier.
Best cushioned running shoe
Max cushion for easy miles: the shoe most clients should be doing most of their running in.
Best training short
The short that survives lifting, running and the commute without looking like gym kit.
Best running shoe under €100
The everyday workhorse at the lowest price in the table.
Best for tempo runs
Plated but forgiving: one shoe for intervals, long runs and race day.
Best barefoot shoe
For lifting and drills where you want the floor under your feet.
Every scored model
| # | Model | Best for | Sqwod Score | Price | First year |
|---|---|---|---|---|---|
| 1 | | Plush daily miles | 84Good | €118 | no subscription |
| 2 | Vuori Kore Short | Do-everything short | 84Good | €60 | no subscription |
| 3 | | Max-cushion easy miles | 83Good | €130 | no subscription |
| 4 | HOKA Clifton 10 Newer: HOKA Clifton 11, 81/100, €119 | Max-cushion easy days | 83Good | €128 | no subscription |
| 5 | | Do-it-all super-trainer | 82Good | €126 | no subscription |
| 6 | Brooks Ghost 18 | Foolproof daily trainer | 81Good | €128 | no subscription |
| 7 | Nike Pegasus 42 | Everyday workhorse | 81Good | €95 | no subscription |
| 8 | On Cloudmonster 2 Newer: On Cloudmonster 3, 77/100, €140 | Firm max-cushion | 81Good | €122 | no subscription |
| 9 | Ten Thousand Interval Short | Training shorts | 77Good | €80 | no subscription |
| 10 | Vivobarefoot Primus Lite III Newer: Vivobarefoot Primus Lite IV, 74/100, €97 | Barefoot training shoe | 76Good | €115 | no subscription |
| 11 | Gymshark Vital Seamless 2.0 | Gym apparel | 74Fair | €55 | no subscription |
| 12 | Alo High-Waist Airlift Legging | Yoga & studio | 70Fair | US$134 | no subscription |
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→ Prices researched, as of 17 Oct 2026. First year = price plus twelve months of any required subscription. Optional subscriptions are not counted. Every scored product in this category →
What to know before buying
The picks in detail
A new supercritical foam makes the 1080 lighter, softer and livelier.
Buy it if You coach neutral runners who want a plush daily trainer for easy and long runs that can still handle a steady pace. Skip it if Your clients need stability or a roomy forefoot: try the 2E width or a stability shoe instead.
A cult-favorite short with buttery fabric that goes from gym to lounge effortlessly.
Buy it if Buy if you want one premium short that handles strength training, functional workouts and casual wear equally well and you value comfort over race-day speed. Skip it if Skip if you mainly do hot-weather runs or high-intensity cardio and need a light, fast-drying short with secure zip pockets.
Plush, stable max-cushion daily trainer: the value pick on discount.
Buy it if You coach runners who want maximum underfoot protection for easy days, long slow distance, or higher-mileage and heavier runners. Skip it if You want one lively do-it-all trainer with pop for tempo work: look at the Novablast or a plated shoe.
A plush, protective max-cushion cruiser for easy miles.
Buy it if You coach easy-day and recovery clients who want maximum, protective cushioning in a stable neutral daily trainer. Skip it if You want a lightweight, springy shoe for tempo or faster paces: the firm EVA and weight make it dull.
Versatile nylon-plated trainer: easy days to race day, now a steal.
Buy it if Runners who want one shoe for daily miles, tempo and race day, especially at today's discounted prices. Skip it if Skip if you need a maximally stiff carbon racer or have wide feet that need a roomy toe box.
Dependable, durable neutral trainer: safe over spectacular.
Buy it if You coach beginners or neutral heel-strikers who need a stable, durable, foolproof shoe for daily easy miles. Skip it if You want lightweight pop for tempo work, or you have wide feet needing more room.
Reliable, durable neutral trainer that nails comfort: an average but safe ride.
Buy it if You coach beginner-to-intermediate athletes who need one dependable, cushioned neutral trainer for daily easy mileage. Skip it if You have heavier runners needing rearfoot stability, or athletes wanting a lively single-shoe rotation.
Stable, durable daily trainer with a firm, cushioned roll.
Buy it if You coach neutral runners who want a firm-but-cushioned, durable max-stack daily trainer and like On’s rockered ride. Skip it if You want a soft superfoam feel, a light tempo shoe, or a snug/precise fit: size down or look elsewhere.
Durable, high-mobility do-everything short (US-only shipping: see review).
Buy it if You want one durable, high-mobility do-everything short and don't mind paying about €80. Skip it if You want max breathability, a budget option, or a German retailer with local returns.
Premium wide-toe barefoot trainer with real ground feel for natural movement.
Buy it if Buy if you want maximum ground feel for lifting and functional training and you are ready to transition to barefoot gradually. Skip it if Skip if you are new to barefoot shoes and want one do-everything trainer, or if outdoor/trail grip and cushioning matter to you.
Affordable, iconic seamless training staple that ships fast to Germany.
Buy it if Your clients want an affordable, recognizable seamless legging or kit for everyday training and are fine ordering DTC. Skip it if You need try-before-buy retail, guaranteed precise sizing, or hassle-free local returns.
Premium, sculpting compression legging with a localized German store.
Buy it if You want a premium, sculpting, sheeny compression legging for strength or studio-to-street wear and accept the price. Skip it if You need pockets, high breathability for hot yoga, or a budget option.
◆ For professionals
For operators: apparel is brand surface, not revenue. Team kit and member merch earn their keep when they are the pieces coaches wear on camera; a rack of third-party leggings does not. Partner on co-branded drops with a brand that already sells online. Brands: the professional channel is coach endorsement and studio kit deals, both cheaper than paid social and stickier.
How we score
Every Sqwod Score is a 0–100 composite of three published components:
All sub-scores are shown on every product page. Commission never affects the score: we publish low scores too. Full methodology →
For coaches and studio owners
Coaches buy apparel differently: you are on the floor for far more hours than any client, so durability per euro over a year is the honest metric, not how something looks new. If you are considering branded kit for a studio, the questions are minimum order quantities, whether the blank holds up to commercial laundering, and how the colour looks after twenty washes. Recommending gear to clients also carries a quiet responsibility: a shoe recommendation that puts someone in the wrong heel height for their lift is a coaching error wearing a shopping decision.
Frequently asked questions
They genuinely help if limited ankle mobility is capping your squat depth or you do Olympic lifts, because the raised heel lets you reach depth with a more upright torso. They are unhelpful and often counterproductive for deadlifts, where you want to be as close to the floor as possible. If you mainly deadlift and press, a flat firm sole is the better buy.
Lower heels suit those with reasonable ankle mobility and anyone doing mixed training; higher heels suit longer femurs, restricted ankles and dedicated Olympic lifting. If you are unsure, go lower: a heel that is too high shifts load forward and can make the squat feel less stable, not more.
Snug enough that they take real effort to pull on, without cutting off circulation or numbing anything below the knee. Use the brands measurement chart rather than your clothing size, and expect to size differently between brands. If you compete, check your federations thickness and length limits first.
Sometimes, and the reason is longevity rather than performance. Better fabric and construction usually mean less odour retention and seams that survive more washes, which matters if you train four or five times a week. If you train twice a week, the premium is much harder to justify.
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