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Articles

Playbooks and analysis for coaches, founders, and investors.

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Move

Technique, programming, recovery — solve the body problem.

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Market data, trends, wellness culture, policy — the intelligence layer.

Latest articles

Your Clients Swear By Magnesium for Sleep and Cramps. Here's What the Evidence Actually Says.

We read the meta-analyses, graded them, and checked what's still being tested. What magnesium really does, which form to bother with, and exactly what to tell the client who asks.

Your Clients Don't Need More Reps. They Need a Reason to Show Up.

New research gives coaches a precise, sellable case for strength training as both a longevity tool and a mental health intervention — here's how to use it.

Your gym is full but members are leaving. Here's the fix.

How contrast hydrotherapy and fresh DACH market data point to the same uncomfortable truth: recovery is now the retention lever fitness operators can't ignore.

Your Studio Is a Community Engine — Are You Using It?

Six real moves from top fitness brands show exactly how to turn your physical space and audience into your most powerful marketing asset.