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Latest articles

Fitness Is Flush With Cash—So Why Are Members Still Leaving?

Capital is pouring into fitness, but operators ignoring payment failures and retention basics will watch that money drain straight out the back door.

The Fitness Industry Is Lying to You — Here's How to Coach Better

From a coach who died chasing viral reach to a £1.1 billion Pilates boom, this week's news reveals exactly what separates coaches who last from those who don't.

The Fitness Industry Is Splitting in Two — Which Side Are You On?

This week's news reveals a clear fault line between studios scaling smart and those quietly unraveling — here's how to make sure you're on the right side.

AI is eating your client base. Here's how to fight back.

A funding frenzy, a $3.8B market, and a simple playbook for coaches who want to win the next round.