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Playbooks and analysis for coaches, founders, and investors.
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Move
Technique, programming, recovery — solve the body problem.
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Build
Clients, retention, pricing, ops, founder stories, AI workflows — grow the business.
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Signal
Market data, trends, wellness culture, policy — the intelligence layer.
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Latest articles
Signal
The Fitness Industry Is Consolidating Fast — Are You Ready?
From mega-acquisitions to €1M studio software raises, the fitness industry is reorganizing itself — here's what operators need to do before the dust settles.
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Build
The Fitness Industry Is Splitting in Two — Which Side Are You On?
Boutique studios are betting big on physical expansion while corporate wellness quietly implodes — here's how to position your business before the market makes the choice for you.
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Move
Your Studio Isn't Just a Gym Anymore — And That's the Point
Three industries are telling you the same thing: experience and identity now sell what reps and sets used to.
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Signal
Scale or Stay Local? Fitness Operators Must Pick a Lane Now
From PureGym's Swiss expansion to a Flint gym's charity drive, this week's moves reveal the only two strategies that actually work right now.
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