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Sqwod Intelligence

Sqwod Intelligence

In-depth reports and data on the business of wellness.

Report · Gated

Ghosted: 49% of Lapsed Members Were Never Contacted

Nearly half of lapsed members say their gym never reached out after they stopped showing up — while ~50% quit in 90 days and winning a new member costs 5–7× keeping one. The cheapest growth you're ignoring. A living Sqwod Intelligence report.

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Report · Gated

The Pilates Land Grab: a $19.2bn Market, and Everyone Wants In

US Pilates & yoga studios are a $19.2bn market growing ~11%/yr (IBISWorld), Pilates is the #1 workout on ClassPass three years running (+66%), and Peloton just bought its way into connected reformers. The reformer boom, by the numbers. A living Sqwod Intelligence report.

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Report · Gated

The Member Retention Benchmark 2026

The real industry anchor is 66.4% annual retention — not the decade-old 71.4% everyone still quotes. Enter your number and see where you actually stand. A living Sqwod Intelligence report.

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Report · Open access

The State of Wearables 2026

The market is ~$91bn (2026) growing ~8%/yr per GMInsights — but units grow far slower than value, and smart rings are the fastest-growing slice. A fully-sourced, living Sqwod Intelligence report.

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