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Your edge in the business of fitness.

Insider intelligence, honest gear reviews, and growth playbooks for the coaches, creators, and founders the big platforms overlook.

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What we cover

Move

Technique, programming, recovery — solve the body problem.
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Build

Clients, retention, pricing, ops, founder stories, AI workflows — grow the business.
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Signal

Market data, trends, wellness culture, policy — the intelligence layer.
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The daily 5-minute audio brief

Money movement, the lesson behind the news, and one thing to do — plus a little fun. Five minutes, every weekday, in EN & DE. Built for the commute, the warm-up, or the dog walk.

Latest episode · 01 Oct 2026
  1. 01 Oct 2026 Whoop's stockout lesson for your programming calendar, community raises $24K & McDonald's bets big on GLP-1 Listen5 min
  2. 30 Sept 2026 86% of gyms grew — are you in the other 14%? & Asia's wellness boom & Oura's IPO on ice Listen5 min
  3. 29 Sept 2026 Equipment intel goes infrastructure, Garmin muscles into recovery data & PureGym's £1.4B lesson Listen5 min
  4. 28 Sept 2026 Beauty-wellness crossover is a business model, Ronaldo bets $10.1B on wearables & The Picklr's hard lesson Listen5 min
  5. 25 Sept 2026 Failed payments are silent churn, UK Pilates hits £1.1B & Australia's fitness boom Listen5 min

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