Sqwod Daily · every weekday · EN & DE
Your edge in the fitness industry.
Insider intelligence, honest gear reviews and growth playbooks for the coaches, creators and founders the big platforms overlook.
Get the 5-minute brief
Operator playbooks
Retention, pricing, leads and the science your clients ask about.
Build The Fitness Industry Is Splitting in Two — Which Side Are You On? Boutique studios are betting big on physical expansion while corporate wellness quietly implodes — here's how to position your business before the market makes the choice for you. Build Your gym could be thriving or closing — here's how to tell Six stories from this week reveal the difference between studios that grow and ones that fold — and what you can do right now to land on the right side. Evidence Blood-Flow Restriction Training: Who It's Really For — and What to Tell Your Clients We read the meta-analyses, graded them, and checked the trial registry. What BFR does as well as heavy lifting, where it falls short, the safety line every coach must respect — and the script for the client who asks.
49% lapsed members never contacted
Sqwod Intelligence · Report Ghosted: 49% of Lapsed Members Were Never Contacted Nearly half of lapsed members say their gym never reached out after they stopped showing up — while ~50% quit in 90 days and winning a new member costs 5–7× keeping one. The cheapest growth you're ignoring. A living Sqwod Intelligence report. Get the report →
Sqwod Verified: gear and tools, scored
Studio equipment, coaching software and the wearables your clients ask about. Sqwod Score 0–100, affiliate links always labelled.
Connected fitness Concept2 RowErg
Supplements & nutrition ESN Ultrapure Creatine Monohydrate
Training apps & software TrainingPeaks
Work with Sqwod
For brands Reach the people who run fitness.
Present Sqwod Daily, the podcast or site placements. Or get your product reviewed and used in Sqwod Pods, where coaches train clients and film content.
Advertise → For coaches in Berlin Train clients in a private Sqwod Pod.
Fully equipped private training rooms in Prenzlauer Berg and Weißensee.
Book a Pod →