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Move

Technique, programming, recovery — solve the body problem.

Articles & reports

Your Online Booking System Just Became a Security Vulnerability

AI agents are already hacking gym booking systems — here's what every studio owner needs to do before it happens to theirs.

AI Is Booking Your Clients' Pilates Spots. Now What?

The fitness industry is automating faster than most coaches are adapting — here's how to make that work for you, not against you.

Why Your Training Menu Is Broken (And How to Fix It Fast)

From 3-day splits to over-55s lifting heavy, this week's fitness news reveals one uncomfortable truth: most people are training the wrong things, the wrong way, for the wrong crowd.

Your Studio Is Leaving Money on the Floor — Here's the Fix

Five signals from this week's fitness news tell you exactly where to find your next wave of members and revenue.

Recovery Is the New Rep—And Your Clients Already Know It

From Spotify's AI running coach to Pharrell's skincare line, recovery is eating the fitness industry—here's how coaches can lead the shift before clients leave to find it elsewhere.

The Anabolic Window Is Not a Window. Here's the Evidence — and the Script.

We read the timing meta-analyses, the dose-response curves and the 100-gram tracer study, graded them, and checked what's still being tested. What actually drives your client's result, what doesn't, and exactly what to tell the person clutching a shaker in the car park.

Recovery Is Eating Your Revenue — Here's How to Catch Up

The fitness industry is quietly pivoting to recovery and longevity, and coaches who ignore it will watch their clients walk out the door.

Your Studio Is Selling Fitness. Your Clients Are Buying Pain Relief.

The real reason your retention is suffering — and one movement cue that fixes your positioning overnight.

Your Clients Obsess Over Protein Timing. Here's What Actually Moves the Needle.

We read the dose-response meta-analyses, the ISSN position stand, and the timing trials, and graded them. How much protein really builds muscle, whether the anabolic window is real, and exactly what to tell the client who asks.

Your clients sit all day. Here's the one move that fixes it.

The fitness industry is finally catching up to what desk workers actually need — here's how to build it into every session.

Your Clients Want Recovery as Much as Reps — Are You Selling Both?

From golf to MMA to yoga studios, the fitness industry is quietly pivoting toward integrated recovery — and coaches who ignore it are leaving both results and revenue on the table.

Your Studio Is Leaving Money on the Table Every Assessment

How movement assessments, therapeutic training, and a golfer's fitness coach reveal the revenue model most studios are still ignoring.

Your Clients Are Paying for Movement. Are You Selling It Right?

From studio expansions to assessment revenue, here's what the fitness industry's biggest moves tell coaches about where the money is going — and how to get ahead of it.

Your Clients Keep Asking About Zone 2. Here's the Evidence — and the Script.

We read the meta-analyses on Zone 2 cardio, graded them, and checked what's still being tested. What Zone 2 actually does, where the hype outruns the data, and exactly what to tell the client who asks.

Your Clients Are Moving More and Feeling Less — Here's Why

How to close the gap between tracking everything and actually getting better, before your competition does.

Your Clients Don't Need More Reps. They Need a Reason to Show Up.

New research gives coaches a precise, sellable case for strength training as both a longevity tool and a mental health intervention — here's how to use it.

Your Clients Keep Asking About Creatine. Here's the Evidence — and the Script.

We read the meta-analyses, graded them, and checked what's still being tested. What creatine actually does, what it doesn't, and exactly what to tell the client who asks.

The 90-Minute Fix Your Clients Are Ignoring (And It's Costing Them)

Three new findings reveal why movement volume, mental health, and medication all point to the same prescription — and what coaches should do about it right now.