Press · Press release content policy

Press release content policy

We publish releases that are relevant to the fitness & wellness industry and valuable to our readers — coaches, studio founders, operators, investors. Submitting does not guarantee publication; we curate.

What we publish

Industry-relevant news: launches, funding, partnerships, key hires, studies.
Factual, verifiable claims, with a source where needed.
A clearly identified sender and contact.

What we reject

Unsubstantiated or misleading health / medical claims.
Hate, discrimination, defamation, anything unlawful.
Pure spam with no industry relevance or news value.
Anything that endangers minors.

Labeling & independence

Every release is clearly labeled as a company submission (advertising / PR). It is not Sqwod editorial and does not influence our reporting, reviews, or the Sqwod Score. Paying for premium placement never changes the review.

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