Sqwod Intelligence

Six in ten UK adults aged 18-64 actively try to eat healthy, yet 57% follow no structured nutrition rules and 28% are eating less healthily to save money. That gap hands fitness operators a direct commercial mandate to fill. Studios and gyms that embed nutrition guidance into their offer will capture members that generic wellness brands cannot reach. A living Sqwod Intelligence report.

04 Nov 2026

France has 28.5M people using wellness coaching apps, yet only 7% of adults paid for any online fitness service, and 82% spent nothing on fitness or health services at all. Free attention is everywhere; paying clients are rare. What that means for coaches and operators. A living Sqwod Intelligence report.

24 Oct 2026

US free-weight sales nearly tripled from 2019 to 2023 (+179%) while ellipticals shrank. Home equipment hit a record $6.56bn, gym equipment a record $1.69bn, and in 2025 the money started shifting back to facilities. Where fitness equipment spending is really moving. A living Sqwod Intelligence report.

24 Oct 2026

Nearly half of lapsed gym members say their gym never reached out after they stopped showing up, and 53% of members have drifted away without ever cancelling. The cheapest growth you're ignoring. A living Sqwod Intelligence report.

29 Jun 2026

US Pilates & yoga studios are a $19.2bn market growing ~11%/yr (IBISWorld), Pilates is the #1 workout on ClassPass three years running (+66%), and Peloton just bought its way into connected reformers. The reformer boom, by the numbers. A living Sqwod Intelligence report.

29 Jun 2026

The current industry anchor is 66.4% annual retention (HFA, 175 companies, 17,000+ facilities). Independent clubs have historically run higher. Enter your number and see where you stand. A living Sqwod Intelligence report.

28 Jun 2026

The wearables business is now an $89bn device market that sells almost the same number of units every year and charges more for each one. 44% of Americans who ever bought a wearable no longer use it, Apple holds 25 to 58% of every Western market, smart rings beat IDC's forecast by three years, and the money has moved to subscriptions. 13 charts, a client-tracking benchmark, and what a coach or operator should do about it. A living Sqwod Intelligence report.

12 Jun 2026