Whoop hits $10.1B valuation, Mark Mastrov enters HFA Hall of Fame & BODY20 targets women with strength focus

In today's episode

1. 01
   Signal

   Mark Mastrov to enter HFA Hall of Fame at March 2027 Las Vegas show

   The Health & Fitness Association will induct 24 Hour Fitness founder Mark Mastrov into its Hall of Fame on March 10 at The HFA Show 2027 in Las Vegas. Mastrov built 24 Hour Fitness from a single California gym into a global fitness company, then spent decades founding, investing in, and mentoring businesses across fitness, sports, and wellness. He recently returned as an owner of 24 Hour Fitness, more than 40 years after founding it.

2. 02
   Gear

   Whoop valued at $10.1 billion

   Wearable fitness tracker company Whoop has reached a valuation of $10.1 billion.

3. 03
   Build

   Philip Donnay named GLL CEO as Peter Bundey retires

   GLL has appointed Philip Donnay as CEO and Andy Bindon as deputy CEO. The appointments follow the retirement of Peter Bundey.

4. 04
   Move

   BODY20 repositions its EMS model around strength training for women

   BODY20, a 20-minute whole-body electrical muscle stimulation franchise, says it is targeting women seeking strength and muscle preservation rather than weight loss. About two-thirds of its members are women, most aged 35 to 55 or older, and director of fitness Sydney Maddox says member conversations have shifted away from calorie burning toward joint health, bone health and long-term capability. For studio operators, the trend suggests that marketing resistance training around longevity and muscle preservation, rather than weight loss, may better match what this demographic now wants.

5. 05
   Signal

   Medo.check sets out eight factors for fitness studio software

   German studio software provider medo.check has outlined eight principles for what it calls future-ready studio management software, published in trade magazine body Life. The principles cover customisation to individual studio workflows, system integration to avoid isolated data stores, a branded member app, and AI-assisted training monitoring through its medo.core product, while the company says its support line is staffed by people rather than automated tools. Medo.check positions the package around more than 20 years of experience in training management and member care, which may give studio operators a reference point when evaluating whether a software platform can handle both administration and coaching support in one system.