Sqwod Daily / Thursday, 22 October 2026
Sqwod Daily · Weekday
Club Pilates nears 1500 locations with new class format, Municipal Gym opens in December & HCM Invest launches in London
Club Pilates is adding a circuit-style class and refreshing studios system-wide as it approaches 1500 locations, plus Mark Wahlberg's Municipal Gym sets a December opening.
Connect the dots
Club Pilates on growing to 1500 locations without losing what works
Tianna Strateman, brand president of Club Pilates, spoke with Club Solutions editor Taylor Gabhart on the Club Solutions podcast about how the brand is evolving as it approaches its 20th anniversary and 1500th location. The brand is introducing a circuit-style class format, driven by two signals Strateman identified: the rise of strength training and the growing use of GLP-1 medications. At the same time, Club Pilates is rolling out studio refreshes across its entire system, designed to limit disruption for franchisees and protect the member experience.
For studio owners, the approach offers a practical model: Strateman described how the brand chose which key performance indicators to track when launching changes across a large system, and how the physical updates were structured to keep return on investment clear for individual operators. The lesson is that innovation tied to measurable signals and tracked against specific metrics is easier to justify and manage than change for its own sake.
In today's episode
- 01 Signal
Mark Wahlberg's Municipal Gym Set to Open in December
Mark Wahlberg's Municipal Gym is scheduled to open in December, with a focus on longevity, blood work and recovery. No further location or pricing details were confirmed in the source.
- 02 Build
ACISO Consulting adds four staff across consulting, marketing and digital
ACISO Consulting, a fitness business consulting firm, has hired four people: Florian Otto as a consultant covering the Aachen region and German postcode area 5, Schirin Mameghani in online marketing, Nadya Ramzy as marketing manager, and Fabian Ackermann supporting digital processes. The hires were announced in October 2026. Studios working with ACISO can expect more regional coverage and expanded marketing support.
- 03 Move
Club Pilates president explains push to 1500 locations and new class format
Tianna Strateman, brand president of Club Pilates, spoke with Club Solutions editor Taylor Gabhart on the Club Solutions podcast to discuss how the brand, approaching its 20th anniversary, is adding a circuit-style class format and rolling out studio refreshes across its system as it nears 1500 locations. Strateman said two industry signals, the rise of strength training and GLP-1 use, pointed the brand toward the new class offering. She also covered how the studio refreshes were designed to limit disruption for franchisees and which key performance indicators the brand tracks to measure a system-wide launch.
- 04 Signal
HCM Invest launches in London on 21 October 2026
Health Club Management held the first HCM Invest event in London on 21 October 2026, bringing together investors, operators, entrepreneurs and advisers to explore investment and growth opportunities across fitness, health and wellness. Studio owners and coaches looking for funding or partnerships may find this kind of dedicated investor forum a useful channel to watch.
- 05 Build
Careerz Group launches AI coaching tool built on workforce assessment data
Careerz Group, based in Okemos, Michigan, announced Careerz Coach AI on October 20, 2026. The tool lets managers ask questions about people and workplace situations and receive guidance drawn from assessment data already collected through their workforce program, including DISC, JPTI, Motivators and emotional intelligence assessments. Coaches who use structured assessments with clients or staff may find this approach, connecting stored assessment results to real-time questions, a useful model for making assessment data more actionable day to day.
- 06 Signal
Global Wellness Institute: Lack of Belonging Is a Major Driver of Workplace Stress
The Global Wellness Institute has published a piece arguing that workplace culture, not standalone programs, is the foundation of employee mental wellbeing. It identifies lack of belonging as a large cause of workplace stress, alongside pressure from leaders, self-imposed overwork, and exclusion by colleagues. For coaches and studio owners who employ staff, the piece suggests that culture built by leaders matters more than any single wellness offering.
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Sources
- Mark Wahlberg's Municipal Gym Set to Open in December
- ACISO Consulting adds four staff across consulting, marketing and digital
- Club Pilates president explains push to 1500 locations and new class format
- HCM Invest launches in London on 21 October 2026
- Careerz Group launches AI coaching tool built on workforce assessment data
- Global Wellness Institute: Lack of Belonging Is a Major Driver of Workplace Stress