Sqwod Daily / Wednesday, 21 October 2026
Sqwod Daily · Weekday
ACSM names wearable tech top fitness trend for 2027, Fitness On Demand adds 99 Mvmnt workouts & Unravel Health raises €2.5M
The ACSM has ranked wearable technology as the world's top fitness trend for 2027, while Fitness On Demand expands its digital library and Unravel Health secures new funding.
Connect the dots
ACSM ranks wearable technology the top global fitness trend for 2027
The American College of Sports Medicine published its 21st annual fitness trend survey on 21 October 2026. More than 1,400 fitness professionals rated 50 potential trends. Wearable technology came first, followed by mobile fitness apps and balance, flow and core training. The ACSM releases this ranking each year to show which services and tools are drawing the most attention across the industry internationally.
For coaches and studio owners, the top-ten list is a practical reference point. If wearables and mobile apps are leading globally, clients are likely already tracking their own data. Knowing the ranking helps you decide which tools and services to prioritise or promote in the coming year.
In today's episode
- 01 Gear
ACSM names wearable technology the top global fitness trend for 2027
The American College of Sports Medicine published its 21st annual fitness trend survey on 21 October 2026. More than 1,400 fitness professionals rated 50 potential trends, placing wearable technology first, followed by mobile fitness apps and balance, flow and core training. Coaches and studio owners can use the top-ten ranking to judge which services and tools are drawing the most attention internationally.
- 02 Move
Fitness On Demand adds 99 Mvmnt workouts to its digital library
Fitness On Demand, a commercial fitness platform serving studios, gyms and wellness operators, announced a content partnership with Mvmnt, a digital fitness platform, on 14 October 2026 in Minneapolis. The deal adds 99 Mvmnt workouts covering strength, cardio, boxing, dance, yoga, Pilates, mobility and meditation to Fitness On Demand's existing library of more than 1,800 workouts, available across in-facility screens and mobile touchpoints. Studio and gym owners can broaden their programming offer without hiring more instructors or adding a separate app.
- 03 Build
ØRA Wellness Studio raises over €1,000 for Breast Cancer Awareness
ØRA Wellness Studio in Athlone, Ireland, raised over €1,000 at its Pink Wellness Morning, organised by studio owner Aishling Croughan and life coach Libby Hayes. The event brought women together for gentle movement, breathwork, coffee and cake, with support from local businesses including Mary's SuperValu Athlone, A Room in Bloom and Sláinte Coffee Shop. The event shows how studios can partner with local businesses and community figures to run charity events that build connection and generate goodwill.
- 04 Signal
Unravel Health Raises €2.5M for At-Home Hormone Testing Device
Women's hormone monitoring company Unravel Health has raised €2.5 million to launch the Micro Lab, an at-home device that reads estradiol and other biomarkers from saliva in minutes. The device ships in 2027, with plans to add more hormones and expand into men's health. Coaches who work with clients on hormonal health, such as perimenopause or cycle-based training, may eventually have access to daily, lab-grade data rather than relying on single blood test snapshots.
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