Sqwod Daily / Monday, 19 October 2026
Sqwod Daily · Weekday
Huppa raises €1M for studio software, Reformd plans a US Lagree flagship & DSSV prevention courses
Today: an Amsterdam startup raises €1 million to replace patchwork gym software, a Canadian Lagree brand heads to California, and a German briefing on insurer-funded courses.
Connect the dots
Huppa wants to replace the patchwork of studio software
Huppa, an Amsterdam startup founded in 2024 by two gym owners, has raised €1 million in pre-seed funding. Its platform combines member management, class scheduling, payments, financial reporting and automation in one system, connects to Mollie, Urban Sports Club and ClassPass, and charges by the number of active customers. The founders say many gyms and studios still run on outdated software, spend too much time on admin and miss chances to grow revenue because their data is spread across tools.
For a studio owner, the takeaway is practical: every separate tool you pay for is another login, another export and another place where member data can go missing. Whether or not you look at Huppa, it is worth knowing exactly how many systems your business runs on and what they cost together.
In today's episode
- 01 Signal
Huppa raises €1M to build one platform for running a gym
Amsterdam startup Huppa has raised €1 million in pre-seed funding for software that combines member management, scheduling, payments and reporting for gyms, CrossFit boxes and studios. It was founded in 2024 by two gym owners and charges by the number of active customers.
- 02 Build
Reformd plans the world's largest Lagree studio in California
Toronto's Reformd, owned by Sweat and Tonic, will open a studio in Calabasas in January 2027 with 37 Lagree machines and six recovery rooms. The recovery services, including cryotherapy and compression therapy, will be open to people who do not take classes.
- 03 Signal
DSSV briefing on insurer-funded prevention courses, 19 November
Germany's fitness operators' association, the DSSV, is holding an online briefing on 19 November on its courses Kraft Aktiv and Cardio-Fitness. Both are free for members and certified so German studios can bill them to health insurers.
Sqwod recs
- Track: Check your class fill rate every week: booked spots divided by available spots. It shows which time slots to grow and which to cut.
- Try: Ask new members on their first visit how they found you, and log the answer. After a month you will know which marketing actually brings people in.
- Gear: Saucony Endorphin Speed 5: our verdict and the best price. · Sponsored
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