Sqwod Daily
Thursday, 24 September 2026 · Weekday
A Soho House-backed AI startup just bought itself a seat at your front desk — and it's flying in from London.
In today's episode
- 01 Gear
Is Peloton Finally Worth the Hype Again?
SimplyWallSt is asking whether Peloton's new treadmill and AI coaching launch make PTON undervalued — and for studio operators watching connected fitness eat into their client base, the answer matters more than the stock price.
- 02 Move
10,000 Calories a Day to Sell a Weight Loss Course — He Died at 30
A fitness coach spent a month eating 10,000 calories daily as a marketing stunt for his weight loss program, then died in his sleep. The reminder for anyone building a course around body transformation: the messenger is also the message.
- 03 Build
TUSOL Wellness blended out: smoothie brand gets acquired
Website Closers has brokered the acquisition of smoothie brand TUSOL Wellness — a reminder that in the wellness space, building a sellable brand is just as valid an exit strategy as building a loyal customer base.
Do this today
Sqwod recs
- Track: Start monitoring your revenue-per-visit alongside total revenue monthly — it's the metric acquirers and tech partners weight most when sizing up a studio's real unit economics.
- Steal: Borrow hospitality's 'pre-arrival' sequence: send members a personalized message 24 hours before their first session of the week — one tactic that consistently lifts attendance rates without adding headcount.
- Try: Run a 15-minute 'tech audit' with your front-desk staff: ask them which part of their workflow they'd automate first — your best product brief is already inside your own team.
- Gear: AG1 (Athletic Greens) — our verdict + best price. · Sponsored
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