Sqwod Daily

In today's episode

1. 01
   Signal

   Hyrox and Orangetheory Are Sharing a Gym Floor at Eudemonia

   The two brands will stage joint classes at the Eudemonia Summit — a signal that boutique fitness's biggest names are done competing for the same customer and starting to co-market instead.

2. 02
   Gear

   Jordan Brand Is Coming for Your Weight Room

   The Jumpman is jumping into gym equipment — and for studio operators, that brand halo could mean members suddenly very interested in your gear. Watch this space.

3. 03
   Move

   Crunch franchisee bends into boutique with yoga studio deal

   A Florida Crunch Fitness franchisee is crossing the aisle into boutique territory, snapping up a yoga studio to broaden its portfolio. For operators eyeing multi-format growth, this is a live case study in using franchise cash flow to fund the pivot.

4. 04
   Signal

   HealthKart eyes a $300–400M IPO — gains incoming

   The Indian supplement giant is weighing a major public listing as the nutrition market flexes. If you're in the fitness business, the money is clearly following your clients' protein habits.

5. 05
   Build

   £2.3m of taxpayer cash spent on influencer marketing since election

   The UK Government has quietly dropped £2.3m on influencer campaigns since taking office — proof that even politicians know paid reach beats organic. If your studio's still relying on word-of-mouth alone, you're literally outspent by the House of Commons.

6. 06
   Gear

   $2,195: Snap's Bet That Wearable Computers Are Worth It

   Snap is pitching a $2,195 wearable computer as the next must-have device — and if it catches on, expect clients walking into your studio with more tech on their face than in your entire front desk setup.