Sqwod Daily
Thursday, 03 September 2026 · Weekday
If one revenue stream is doing all the heavy lifting, your studio isn't diversified — it's dependent.
In today's episode
- 01 Signal
DSSV Welcomes a New Supporting Member to the Club
The German fitness industry association DSSV has added another supporting member to its ranks — a signal that supplier confidence in the sector is still growing. For gym operators, a broader support base means more resources, advocacy, and industry clout working in your corner.
- 02 Build
Group Classes Paying the Bills? It Might Be Time to Rethink
If group classes are carrying most of your revenue, Athletech News says that's a risk worth taking seriously. Diversifying your income streams isn't just smart growth — it might be the move that keeps your studio standing.
- 03 Build
cbdMD Snaps Up Twinlab in a Supplement Power Move
cbdMD has acquired legacy supplement brand Twinlab, pairing CBD credibility with decades of sports nutrition heritage. For gym owners and coaches, that's one supplier conversation worth watching as the combined portfolio takes shape.
- 04 Gear
Garmin's Fenix 9 Starts at $999 — Yes, Really
Garmin just dropped the Fenix 9 Series with a $999 entry price, making it one of the priciest wrist computers on the market. If your clients are asking whether it's worth it, now's your chance to position your coaching as the smarter investment.
- 05 Signal
$6.8T wellness economy just got a new heavyweight investor
Informa has acquired Global Wellness, planting its flag in a $6.8 trillion industry — which means the business of fitness is attracting serious institutional money, and that's good news if you're building something in this space.
Do this today
Sqwod recs
- Try: Pitch one local employer a 6-week corporate wellness pilot — it's recurring B2B revenue that doesn't compete with your class schedule and opens a channel most studios ignore.
- Gear: AG1 (Athletic Greens) — our verdict + best price. · Sponsored
Meanwhile in fitness
GymNation is out here charging people to work out in the dark — turns out the most disruptive studio upgrade isn't a new app, it's a light switch.
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