Sqwod Daily
Wednesday, 02 September 2026 · Weekday
When Big Food quietly exits a category, smart operators lean in — here's why Nestlé's $1B sell-off is your opening.
In today's episode
- 01 Signal
Nestlé Sells Its Supplement Arm for $1 Billion
The food giant is offloading its mainstream supplements business in a $1B deal — a signal that Big Food is stepping back from the space just as serious fitness brands are stepping up.
- 02 Build
$22,000 for a gym membership? Phil Lowe got absolutely repped
The former RBA governor reportedly copped a $22,000 gym membership charge, per AFR — a timely reminder for operators that high-ticket pricing only flies when the value story is airtight.
- 03 Gear
Oura Ring 4 Is Now Official in India
The fourth-gen smart ring has landed in the Indian market with new specs and a confirmed price — meaning your clients there finally have a legit recovery-tracking option that doesn't require a workaround to buy.
- 04 Signal
Enhance pumps $18.2M to flex its gym software in the US
Enhance just raised $18.2M to bring its gym training software stateside. Time to spot some new market share.
- 05 Build
DSG Consumer Partners Snaps Up Singapore Wellness Brand bback
Private equity is still writing big checks for wellness — DSG Consumer Partners' acquisition of Singapore's bback signals that recovery and body-care brands are very much on investors' shopping lists, which means if your concept has a strong identity, the money is watching.
- 06 Gear
Xiaomi's Mi Smart Band Is the Budget Tracker Worth Knowing
Fuel Car Magazine's breakdown of the Mi Smart Band's global pricing and features makes one thing clear: your clients have no excuse not to track their steps anymore. For coaches and studio operators, knowing what's on their wrists helps you program smarter and upsell with context.
Do this today
Sqwod recs
- Try: Run a 30-minute 'operator demo day' with any software your studio is trialling — invite one or two of your most process-minded coaches to stress-test it live. The people who use the tool daily will surface deal-breakers in minutes that a solo founder evaluation would miss entirely.
- Gear: AG1 (Athletic Greens) — our verdict + best price. · Sponsored
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- Nestlé Sells Its Supplement Arm for $1 Billion
- $22,000 for a gym membership? Phil Lowe got absolutely repped
- Oura Ring 4 Is Now Official in India
- Enhance pumps $18.2M to flex its gym software in the US
- DSG Consumer Partners Snaps Up Singapore Wellness Brand bback
- Xiaomi's Mi Smart Band Is the Budget Tracker Worth Knowing