Sqwod Daily
Friday, 14 August 2026 · Weekday
When the company that sells you dish soap writes a $3.8B check for vitamins, your studio's retail shelf just became a strategy meeting.
In today's episode
- 01 Signal
P&G drops $3.8B on Thorne — analysts weigh in on what's next
Procter & Gamble's $3.8 billion Thorne acquisition is turning heads on Wall Street, and analysts are already parsing what the deal signals about where big consumer brands think the wellness market is heading. If a household-goods giant is betting that big on supplements, your clients' shelves — and your studio's retail strategy — might be worth a second look.
- 02 Build
Top Gyms Are Serving Pure '90s Nostalgia
Leading gyms are leaning into '90s nostalgia through throwback classes and marketing campaigns. Scrunchies optional, leg warmers encouraged.
- 03 Gear
Reudyn Just Made Wearable Robotics Sound Human
The Manila Times reports that Reudyn has launched a wearable robotics brand with a focus on human-centered mobility. That's the whole pitch — and honestly, it's enough to make us pay attention.
- 04 Move
GYM & Yoga Studio - Electronic Arts Home Page
Via Electronic Arts Home Page.
- 05 Gear
Garmin Australia eyes a 'bold and audacious' brand reset
The wearables giant has brought in new marketing leadership with a mandate to shake things up Down Under. If Garmin starts showing up differently in your clients' feeds, now you know why.
Do this today
Sqwod recs
- Track: Start logging your studio's 'wallet-share blind spots' monthly — note every wellness category (supplements, recovery tools, nutrition apps) members mention but that you don't offer or earn from. Patterns across 30 days become a product roadmap.
- Steal: Run a single 'throwback format' class — same music era, original choreography cues, vintage aesthetic — and A/B test its social post against your standard content. Nostalgia reliably outperforms polish in organic reach; measure saves and shares, not just likes.
- Gear: AG1 (Athletic Greens) — our verdict + best price. · Sponsored
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