Sqwod Daily

In today's episode

1. 01
   Signal

   Anytime Fitness Brings Apple Fitness+ to UK & Ireland Members

   The gym chain has extended its Apple Fitness+ partnership to members in the UK and Ireland — meaning your clients now have a serious digital workout library sitting right next to their Netflix app, so the bar just got higher.

2. 02
   Signal

   Gym operator flexes for third site in latest raise

   A gym operator is expanding its footprint with a third location, backed by a raise. Bdaily has the details on this fitness play.

3. 03
   Move

   €15,000 raised at an all-day workout session in Kildare

   A community in Kildare turned a full day of exercise into €15,000 raised in memory of a local woman. Proof that when you give people a reason bigger than the burn, they show up — and keep going.

4. 04
   Signal

   P&G Just Got More Serious About Wellness

   Procter & Gamble has made another acquisition to deepen its wellness portfolio — which means a consumer goods giant with billion-dollar distribution muscle is increasingly playing in your space. Worth knowing who's moving into the neighborhood.

5. 05
   Build

   Fitness apps on track for $38B by 2035—here's what's fueling it

   AI coaching, wearables, and GLP-1 drug integration are the three engines driving the fitness app market toward $38.29 billion by 2035. If you're not thinking about how your services plug into that ecosystem, your competitors probably are.