Sqwod Daily
Friday, 31 July 2026 · Weekday
Your clients' wrists are generating revenue for someone — just not you. Yet.
In today's episode
- 01 Gear
Garmin's Fitness Revenue Just Jumped 25% — and It's Raising Its Targets
Garmin lifted its 2026 earnings-per-share target to $10 after fitness sales surged 25% in Q2 — which means the wearables your clients are already wearing are quietly becoming a very big business. If you're not thinking about how to plug into that data stream, someone else will.
- 02 Build
MASAJ raises £1.5m to knead out more London studios
The London massage studio network just closed a £1.5m raise to fuel expansion across the city. If you've been sleeping on recovery as a serious studio vertical, this deal is a gentle — but firm — reminder to wake up.
- 03 Signal
$10M Fuels Ahead Health's Push Into Germany & Netherlands
Swiss preventive health startup Ahead Health just closed a $10M raise to launch in Germany and the Netherlands — meaning the 'I help people before they get sick' pitch is about to get a lot more crowded in two of Europe's biggest wellness markets.
- 04 Move
$12.25M Bet That Better Breathing Is Big Business
SoundHealth just closed a $12.25M raise to scale its AI-powered, non-invasive devices for breathing and sleep disorders — meaning the recovery tech conversation your clients are already having is about to get a serious hardware upgrade.
- 05 Gear
How Fitbit's $2.1B Google exit actually happened
Inc. traces Fitbit's journey from scrappy Inc. 5000 darling to a $2.1 billion Google acquisition — a masterclass in building brand equity that a tech giant couldn't ignore, and a reminder that the fitness space still attracts serious money.
- 06 Build
Nazca bets big on Aldous, Spain's top digital-native supplement brand
Private equity firm Nazca has invested in Aldous, the leading digital-native food supplements brand in Spain — proof that the online wellness shelf is getting serious investor attention, and a signal for any operator still sleeping on supplement revenue streams.
Do this today
Sqwod recs
- Steal: Offer a 'data decode' add-on: a 20-minute monthly call where you interpret a client's wearable trends and adjust their plan — it deepens retention and justifies premium pricing without adding group capacity.
- Read: Search 'supplement revenue per square foot' in fitness retail case studies — understanding the margin profile of physical consumables sold in-studio is one of the fastest overlooked revenue pivots for operators with existing foot traffic.
- Gear: AG1 (Athletic Greens) — our verdict + best price. · Sponsored
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- Garmin's Fitness Revenue Just Jumped 25% — and It's Raising Its Targets
- MASAJ raises £1.5m to knead out more London studios
- $10M Fuels Ahead Health's Push Into Germany & Netherlands
- $12.25M Bet That Better Breathing Is Big Business
- How Fitbit's $2.1B Google exit actually happened
- Nazca bets big on Aldous, Spain's top digital-native supplement brand