Sqwod Daily

In today's episode

1. 01
   ai-automation

   Supplements add creatine

   Creatine is escaping the bro-science aisle into mainstream wellness SKUs. An easy, evidence-backed upsell for coaches who'd rather sell trust than hype.

2. 02
   marketing-visibility

   Recovery tech expands

   Saunas, cold plunges and compression are becoming standalone revenue lines, not perks. Increasingly the recovery room can out-earn the weight room.

3. 03
   founder-stories

   Creator brands scale up

   Fitness creators are turning audiences into product lines at speed. The lesson for operators: your following is inventory you haven't monetized yet.