Sqwod Daily

In today's episode

1. 01
   marketing-visibility

   Pilates keeps winning

   Low-impact, high-margin and endlessly shareable, Pilates keeps stealing share from traditional gyms. If you don't offer a version of it, your churned members already found one.

2. 02
   founder-stories

   Athletes reject soda

   Elite athletes ditching sugary drinks is handing functional-beverage brands their marketing script. Expect the trickle-down to reshape what sells at your front desk.

3. 03
   industry-trends

   Women's health raises $215M

   Capital is finally flowing into a long-ignored market. The studios and apps that design for women specifically — not 'shrink it and pink it' — will own the upside.