Advertise EN · DE Subscribe

Retention

Churn, win-back and keeping members past the first 90 days.

12 articles

How Orangetheory and Crunch Use Wearable Data to Keep Members

How Orangetheory Fitness and Crunch Fitness are using wearables and fitness tracking to personalize coaching and keep members coming back.

Members Leave Months Before They Cancel. Here Are the Signs to Watch.

What the research says predicts a gym or studio cancellation, which signals to check every week, and what actually brings members back. With sources.

World Class Romania's €3M Longevity Club and the Case for Frictionless Access

Three industry moves this week reveal the same truth: the gap between premium experience and frictionless access is where members walk out the door.

A $587 Cancellation Fee and a New Zealand Launch: Fitness's Retention Problem

The industry is expanding into new markets while quietly failing the members it already has: here's how to stop doing both.

88% of Gym Leads Get No Follow-Up Within 72 Hours

The wellness industry is attracting real money and real customers, but most gym operators are fumbling the basics while the market moves on without them.

PureGym Refinances £1.4B While Members Slip Out Through Failed Payments

Capital is pouring into fitness, but operators ignoring payment failures and retention basics will watch that money drain straight out the back door.

Failed Payments Are Passive Churn: The Gym Leak Nobody Watches

From failed payments to viral PR disasters, here's what's quietly killing fitness businesses right now, and what to do about it.

Planet Fitness Rebrands, Virgin Active Adds Ice Baths: The Fight to Keep Members

From Planet Fitness rebrands to cold plunges at Virgin Active, the fitness industry is in a full-blown fight to keep members: here's what the smart money is betting on.

Peloton Lets Riders Skip Moves, a Dubai Gym Trains in the Dark: Experience Is the Moat

Three fitness industry signals this week point to the same uncomfortable truth: member experience is the new moat, and most coaches are ignoring it.

You Have a Retention Problem, Not an Acquisition Problem: What Churn Is Telling You

From churn data to boutique basketball courts, this week's news spells out exactly where fitness operators need to move next.

Your gym is full but members are leaving. Here's the fix.

How contrast hydrotherapy and fresh DACH market data point to the same uncomfortable truth: recovery is now the retention lever fitness operators can't ignore.

The retention math that decides if your studio survives

The industry keeps about two in three members a year, and most of the loss happens in the first three months. The fix isn't more ads. It's onboarding.