Pricing & Revenue

While top fitness brands are aggressively growing, most studios are losing money through gaps they can't see: here's how to close them.

From dormant members to longevity medicine, five signals show exactly where fitness revenue is hiding right now.

What Planet Fitness, Basic-Fit, Life Time and Germany's studio data show about premium tiers, what members actually pay more for, and how to build and price yours. With sources.

Why hiring a CMO won't save you if your pricing and product mix are broken, and what to fix first.

New research exposes a pricing loyalty trap that's quietly killing retention, and what smart operators are doing right now to fix it.

New research exposes the membership pricing trap killing retention, and what savvy operators are doing right now to fix it.

Five signals from this week's fitness news tell you exactly where to find your next wave of members and revenue.

From car washes to AI coaches, every smart operator is selling recurring revenue: here's how to steal the playbook.

How movement assessments, therapeutic training, and a golfer's fitness coach reveal the revenue model most studios are still ignoring.

From studio expansions to assessment revenue, here's what the fitness industry's biggest moves tell coaches about where the money is going, and how to get ahead of it.