Marketing & Community

From pharmacy referrals to protein snacks to Mark Wahlberg's gym, every smart bet in fitness right now is chasing the same thing: connection with a purpose.

Three fitness franchises are scaling fast by selling an experience, not just a workout: here's what that means for your programming today.

Three industries are telling you the same thing: experience and identity now sell what reps and sets used to.

What Vuori's expansion play and Vasa's rebrand reveal about the one positioning move every fitness operator needs to make right now.

Six stories from this week prove wellness has quietly moved from sweat to sensation, and your studio needs to catch up.

From road trips to Ozempic, here's what every gym operator needs to understand about where loyalty is being built right now.

Learn how the creator economy's new media playbook can make your workout programming impossible to ignore.

Today's fitness industry moves tell a clear story about where growth actually comes from, and it's not where most gym owners are looking.

Three industry signals this week reveal the same hidden threat to your fitness business, and one clear fix.

From knockoff equipment scandals to community-as-marketing, here's what this week's fitness news tells you about protecting and growing what you've actually built.

Six real moves from top fitness brands show exactly how to turn your physical space and audience into your most powerful marketing asset.