Market Moves

Kimberly-Clark's $48.7 billion acquisition of Kenvue creates a consumer health giant with 10 billion-dollar brands, and what that consolidation means for fitness and wellness operators watching the market shift.

OneSpaWorld's 22nd consecutive record quarter signals that wellness demand is shifting well beyond traditional gyms, and studio operators need to understand what that competition looks like.

A $62 million investment from Kind Snacks founder Daniel Lubetzky's firm signals that nasal breathing is moving from niche biohacker product to mainstream consumer wellness category, with implications for how fitness operators think about recovery offerings.

The biggest gym deals of 2024 to 2026, the EBITDA multiples buyers disclosed, why chains buy instead of build, and what independents should do now. With German legal notes.

A funding frenzy, a $3.8B market, and a simple playbook for coaches who want to win the next round.

Six stories from this week reveal exactly what's working, what's failing, and what coaches should do differently right now.

Five breaking stories reveal one uncomfortable truth about where fitness businesses are falling behind, and exactly what to do about it.

Big money is reshaping who owns gyms, who joins them, and how classes are sold: here's what operators and investors need to do right now.

From hybrid race classes to allergy care, the wellness industry is expanding its borders fast: here's what operators need to do before they get lapped.

From pet supplements to GLP-1 masterclasses, capital is flooding wellness from every angle, and fitness operators who ignore it will wake up irrelevant.

Six stories from this week reveal a single uncomfortable truth about where fitness is heading, and what operators should do about it before the next quarter.

The capital is flowing, just not where most gym owners are looking: here's how to follow the money before your lease does.

From REITs to retail to supplements, capital is flooding into wellness from every direction: here's what fitness operators need to do before they're the last ones at the table.

From SlimFast to Kirin, consolidation is accelerating, and independent operators who aren't paying attention are about to feel it.

From UK city rankings to P&G's $3.8bn bet, this week's signals all point to the same uncomfortable truth: wellness money is moving fast, and most operators are watching from the sidelines.

Three converging stories explain why the next wave of fitness growth will be won or lost on trust, and what you can do about it today.

P&G just spent $3.8bn to own your customer's medicine cabinet: here's how independent fitness operators stay relevant before the giants lock up the whole stack.

From a $67M real estate deal to a $10M digital health raise, capital is chasing a very specific kind of fitness operator right now: here's what they all have in common.

Six wild industry headlines reveal one uncomfortable truth about where the money, and the danger, is heading in fitness.

The funding rounds and franchise expansions making headlines right now signal one thing: the fitness industry is consolidating fast, and indie operators need a clear playbook to stay relevant.

Four headlines prove the fitness industry is consolidating around strong brands: here's what independent coaches and studio owners must do right now.

Three signals from this week show exactly what private equity, community programs, and European market data have in common, and what smart operators should do about it.

Wellness is the one category consumers plan to spend MORE on in 2026, and recovery is its broadest door.