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Articles

Playbooks and analysis for coaches, founders, and investors.

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Move

Technique, programming, recovery — solve the body problem.

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Clients, retention, pricing, ops, founder stories, AI workflows — grow the business.

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Market data, trends, wellness culture, policy — the intelligence layer.

Latest articles

The DACH Fitness Boom Has a People Problem

The German-speaking fitness market is growing fast — but the operators who win will be the ones who turn local champions into magnetic brand assets.

Your Brand Is Leaking — Here's Where Coaches Miss It

Three industry signals this week reveal the same hidden threat to your fitness business — and one clear fix.

Your Clients Are Paying for Movement. Are You Selling It Right?

From studio expansions to assessment revenue, here's what the fitness industry's biggest moves tell coaches about where the money is going — and how to get ahead of it.

Your Clients Keep Asking About Zone 2. Here's the Evidence — and the Script.

We read the meta-analyses on Zone 2 cardio, graded them, and checked what's still being tested. What Zone 2 actually does, where the hype outruns the data, and exactly what to tell the client who asks.