Articles

Kimberly-Clark's $48.7 billion acquisition of Kenvue creates a consumer health giant with 10 billion-dollar brands, and what that consolidation means for fitness and wellness operators watching the market shift.

OneSpaWorld's 22nd consecutive record quarter signals that wellness demand is shifting well beyond traditional gyms, and studio operators need to understand what that competition looks like.

Equinox has appointed Brendan Whitworth as CEO alongside a $1 billion-plus growth investment plan, signalling what the company's own trajectory means for the wider premium fitness market.

Mark Mastrov's $10 million, 45,000-square-foot flagship in Las Vegas signals a deliberate move back toward large-format, equipment-heavy gyms at a moment when the sector is still sorting out what premium means.

A $62 million investment from Kind Snacks founder Daniel Lubetzky's firm signals that nasal breathing is moving from niche biohacker product to mainstream consumer wellness category, with implications for how fitness operators think about recovery offerings.

How Orangetheory Fitness and Crunch Fitness are using wearables and fitness tracking to personalize coaching and keep members coming back.

Three industry moves reveal a single trend, and a concrete playbook for coaches who want to stay ahead of it.

What the research says predicts a gym or studio cancellation, which signals to check every week, and what actually brings members back. With sources.

A wave of leadership moves across the fitness industry reveals one uncomfortable truth: who you put in charge matters more than any piece of equipment you'll ever buy.

From pharmacy referrals to protein snacks to Mark Wahlberg's gym, every smart bet in fitness right now is chasing the same thing: connection with a purpose.

Three fitness franchises are scaling fast by selling an experience, not just a workout: here's what that means for your programming today.

While top fitness brands are aggressively growing, most studios are losing money through gaps they can't see: here's how to close them.