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Move

Technique, programming, recovery — solve the body problem.

Articles & reports

Your Clients Are Paying for Movement. Are You Selling It Right?

From studio expansions to assessment revenue, here's what the fitness industry's biggest moves tell coaches about where the money is going — and how to get ahead of it.

Your Clients Keep Asking About Zone 2. Here's the Evidence — and the Script.

We read the meta-analyses on Zone 2 cardio, graded them, and checked what's still being tested. What Zone 2 actually does, where the hype outruns the data, and exactly what to tell the client who asks.

Your Clients Are Moving More and Feeling Less — Here's Why

How to close the gap between tracking everything and actually getting better, before your competition does.

Your Clients Don't Need More Reps. They Need a Reason to Show Up.

New research gives coaches a precise, sellable case for strength training as both a longevity tool and a mental health intervention — here's how to use it.

Your Clients Keep Asking About Creatine. Here's the Evidence — and the Script.

We read the meta-analyses, graded them, and checked what's still being tested. What creatine actually does, what it doesn't, and exactly what to tell the client who asks.

The 90-Minute Fix Your Clients Are Ignoring (And It's Costing Them)

Three new findings reveal why movement volume, mental health, and medication all point to the same prescription — and what coaches should do about it right now.