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Three industry signals this week reveal the same hidden threat to your fitness business — and one clear fix.

From knockoff equipment scandals to community-as-marketing, here's what this week's fitness news tells you about protecting and growing what you've actually built.

Six real moves from top fitness brands show exactly how to turn your physical space and audience into your most powerful marketing asset.

Nearly half of lapsed members say their gym never reached out after they stopped showing up — while ~50% quit in 90 days and winning a new member costs 5–7× keeping one. The cheapest growth you're ignoring. A living Sqwod Intelligence report.

US Pilates & yoga studios are a $19.2bn market growing ~11%/yr (IBISWorld), Pilates is the #1 workout on ClassPass three years running (+66%), and Peloton just bought its way into connected reformers. The reformer boom, by the numbers. A living Sqwod Intelligence report.

Five copy-paste prompts for programming, check-ins, and content — each parameterized, each with the one guardrail that keeps AI from embarrassing you.

Industry churn runs 4–8% a month and half of new members quit in 90 days. The fix isn't more ads — it's the first 30.