Build

Nearly half of lapsed members say their gym never reached out after they stopped showing up — while ~50% quit in 90 days and winning a new member costs 5–7× keeping one. The cheapest growth you're ignoring. A living Sqwod Intelligence report.

US Pilates & yoga studios are a $19.2bn market growing ~11%/yr (IBISWorld), Pilates is the #1 workout on ClassPass three years running (+66%), and Peloton just bought its way into connected reformers. The reformer boom, by the numbers. A living Sqwod Intelligence report.

Five copy-paste prompts for programming, check-ins, and content — each parameterized, each with the one guardrail that keeps AI from embarrassing you.

Industry churn runs 4–8% a month and half of new members quit in 90 days. The fix isn't more ads — it's the first 30.