Getting more eyes on your fitness content or services starts with making your website easy for people (and search engines) to find and love. Here’s a no-fuss guide to doing a basic SEO audit yourself.
Start with a Quick Look
What’s an SEO Audit? It’s like a health check for your website to see how easily people can find you online. Tools like SEOptimer can quickly show you what’s working and what’s not, for free.
Why Do It? An SEO audit can point out simple fixes that make your site more visible to search engines. This means more potential clients or followers can find your fitness advice, services, or products.
Key Areas to Check
1. Fix the Basics: Technical SEO
Use Ahrefs’ SEO Site Audit tool to find any technical issues. It checks everything from loading speeds to broken links. Fixing these can prevent search engines from overlooking your site.
2. Make Your Content Shine: On-Page SEO
On-page SEO means making sure each page on your site is set up to be found. Semrush’s Site Audit can guide you in optimizing your titles, descriptions, and content to match what your audience is searching for.
3. Build Your Authority: Off-Page SEO
Your site’s reputation grows when other reputable sites link back to you. Check your backlinks with tools like Ahrefs and focus on creating quality content that others want to share.
4. Engage Your Audience: Content Quality
Content is king. With tools like Semrush, find out what fitness topics your audience is searching for and create engaging, informative content that answers their questions.
5. Easy to Use: User Experience
Google loves sites that are easy to use on any device. Check if your site is mobile-friendly with Google’s own test, ensuring your audience enjoys visiting your site.
Simple SEO improvements can significantly increase your fitness website’s visibility and user experience. Start with these basic checks and adjustments to attract more visitors and keep them coming back for more.
FAQs
Why are SEO Audits Necessary?
An SEO audit is your roadmap to understanding how to make your site more visible online. With tools like Google Search Console and Semrush, you can see where to improve.
How Often Should I Check My SEO?
Check your SEO at least twice a year or whenever you make significant changes to your site. This keeps your site on the search engine’s radar. However, how often you perform an SEO audit can vary based on your website’s size, complexity, and how dynamic its content is. If you’re writing blog posts weekly, or bi-weekly, or you conduct a website redesign, you may want to do another audit.
Can I Do an SEO Audit Myself?
Yes, with the right tools and a basic understanding of SEO, you can start the audit yourself. For more complex issues, you might want to let us do it.
